MUJI

PROJECT TYPE

E-commerce

TEAM

Just me!

TOOLS

Figma, Jitter, Cursor, ElevenLabs

DELIVERABLES

Web Design, Motion Framework, UI Design

THE CHALLENGE

MUJI’s stores turn simplicity into an experience: calm spaces, thoughtful organization, and moments of quiet discovery. Online, that feeling gets lost in a dense catalog and unclear paths through the brand.

I redesigned MUJI’s digital experience to bring the clarity and character of its stores online, making it easier to discover, gift, and shop with intention.

MUJI’s stores turn simplicity into an experience: calm spaces, thoughtful organization, and moments of quiet discovery. Online, that feeling gets lo…

THE VISION

Make shopping online feel as calm, considered, and inviting as walking into a MUJI store.

FROM CATALOGUE TO EXPERIENCE

Designing an interface where every detail feels calm, clear, and purposeful.

CALM AT EVERY SCALE

I clarified MUJI’s cluttered interface through stronger hierarchy and more intuitive navigation.

KEY FEATURES

New ways to discover, gift, and experience MUJI.

GIFTING

Making thoughtful gifting feel effortless.

Skip the search. Explore curated gift starters designed around who you're shopping for.

AI SOUND EXPERIMENT

Reimagining MUJI’s in-store BGM for the digital experience.

I designed to make shopping more atmospheric and personal, helping people browse intentionally, discover meaningful gifts, and make every purchase feel considered.

DESIGN SYSTEM

A flexible system that balances MUJI’s quiet simplicity with moments of warmth and delight.

WHAT I LEARNED

Designing for simplicity is not about removing personality. It’s about deciding where every detail earns attention. This project taught me how hierarchy, motion, and storytelling can make a restrained interface feel warm rather than empty.