Redline

PROJECT TYPE

AI Hackathon 2026

TEAM

Just me!

TOOLS

Figma, Flora, ElevenLabs, Premiere Pro

DELIVERABLES

Product Design, Interactive Prototype, Sound Design

THE CHALLENGE

How do you make choosing a minor feel less like paperwork and more like discovering yourself?

How might MUJI’s online shopping experience make gifting feel more personal while preserving the calm, considered feeling of its stores?

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DESIGN DIRECTION

Preserve MUJI’s quiet visual language while giving seasonal discovery, music, and gifting room to shine.

Give every creative path a personality.

WHAT I PROPOSED

A gifting-focused product detail page, a personalized gift-building flow, and an optional soundtrack that brings warmth to browsing.

CALM AT EVERY SCALE

A responsive product detail page that keeps product information clear and gifting options easy to explore across desktop and mobile.

KEY FEATURES

Discover a starting point, choose what reminds you of them, and build a gift that feels personal.

BUILD YOUR GIFT

Start with a curated gift set, then personalize further with everyday comforts, their favorite treats, and a personal note.

MUJI DJ

Inspired by MUJI’s in-store BGM, an optional soundtrack brings warmth to browsing and sets the mood for choosing something special.

INTERACTIVE PROTOTYPE

Experience MUJI DJ.

TRY PROTOTYPE

AI SOUND EXPERIMENT

Creating a MUJI-inspired sound using ChatGPT as my prompt engineer + ElevenLabs.

DESIGN SYSTEM

A flexible system that balances MUJI’s quiet simplicity with moments of warmth and delight.

No brand - quality design.
No brand - quality design.

WHAT I LEARNED

Simplicity works when the right details earn attention.

I expanded the project beyond static screens by learning to vibe code a working prototype with Cursor through testing and iteration, and art directing a holiday commercial using FLORA. I shaped the story, casting, lighting, camera movement, and pacing to express the emotion behind thoughtful gifting. Keeping the characters and visual style consistent across generated scenes taught me to give clearer direction and refine each detail with intention.

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