MUJI
PROJECT TYPE
E-commerce
TEAM
Just me!
TOOLS
Figma, Jitter, AfterEffects, Cursor, ElevenLabs, Flora
DELIVERABLES
Web Design, Motion Framework, UI Design
THE CHALLENGE
DESIGN DIRECTION
Preserve MUJI’s quiet visual language while giving seasonal discovery, music, and gifting room to shine.
WHAT I PROPOSED
A clearer homepage, curated gift starters, a personalized gift-building flow, and an optional soundtrack for browsing.
CALM AT EVERY SCALE
I reorganized the homepage so holiday collections are easier to notice and explore alongside everyday essentials.
KEY FEATURES
Discover a starting point, choose what reminds you of them, and build a gift that feels personal.
BUILD YOUR GIFT
Start with a curated gift set, then personalize further with everyday comforts, their favorite treats, and a personal note.
MUJI DJ
Inspired by MUJI’s in-store BGM, an optional soundtrack brings warmth to browsing and sets the mood for choosing something special.
AI SOUND EXPERIMENT
Creating a MUJI-inspired sound using ChatGPT as my prompt engineer + ElevenLabs.
DESIGN SYSTEM
A flexible system that balances MUJI’s quiet simplicity with moments of warmth and delight.
WHAT I LEARNED
Simplicity works when the right details earn attention.
I expanded the project beyond static screens by learning to vibe code a working prototype with Cursor through testing and iteration, and art directing a holiday commercial using FLORA. I shaped the story, casting, lighting, camera movement, and pacing to express the emotion behind thoughtful gifting. Keeping the characters and visual style consistent across generated scenes taught me to give clearer direction and refine each detail with intention.
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